Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance — we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed — on-site, in person, long days, very high standards. Almost no one joins Harper for insurance; they join to build the company that replaces how it works.
The role
Harper's advantage isn't just technology — it's how fast we learn from the market and turn those insights into scalable systems. You own go-to-market execution in the real world. Embedded with sales, product, and engineering, you work directly with customers in core verticals like construction, med spas, and manufacturing while helping Harper expand rapidly into new segments. You run field-driven growth end-to-end: launching vertical-specific GTM motions, building relationships in the market, and feeding real customer insight straight back into Harper's sales engine and automation stack.
You're not "supporting" marketing — you're creating demand, pressure-testing messaging, and helping turn human insight into scalable workflows. This is a role for an operator: someone who learns by doing, thrives in motion, and knows the best GTM strategies are built on the ground, not in slides. Winning in 6–12 months looks like multiple verticals running repeatable GTM motions you built, field learnings translated into scalable systems and automation, and Harper entering new segments faster because of your work.
What you'll do
Own vertical GTM execution. Launch and scale field marketing across construction, med spas, manufacturing, and new verticals; learn buyer behavior, decision cycles, and objections in each; and build repeatable vertical-specific playbooks.
Be in the market. Meet customers on-site, attend industry events, host roundtables, and build partnerships — identifying the conferences, associations, and offline channels worth investing in as a direct extension of Harper's brand.
Close the GTM feedback loop. Translate field insight into better messaging, landing pages, and demand-gen strategy, and work with sales and engineering to turn what works into automation and tooling — then systematize and scale it across the org.
Experiment and iterate fast. Run fast experiments — events, partnerships, outbound plays, localized campaigns; measure, double down on what converts, kill what doesn't, and optimize for learning speed and impact, not perfection.
Who you are
You're an operator who likes owning outcomes, not just planning — energized by being in the market and close to customers.
You think in systems: insight → playbook → automation → scale.
You have 5+ years in field marketing, growth, demand generation, sales, or a closely related GTM role, with a track record of launching or scaling new markets, verticals, or regions (ideally B2B, SMB, or services-heavy industries).
You've created field-driven demand — events, partnerships, local campaigns, community-building, direct customer engagement — and owned outcomes tied to pipeline and revenue, not just leads.
You can translate qualitative customer insight into clear GTM playbooks and scalable processes, and communicate crisply what you're seeing and what to do next.
You thrive in fast, noisy, high-velocity environments where priorities change quickly and execution beats polish.
You're willing to be on-site in San Francisco and in the market regularly, and you want to help build something from early innings.
The reality — read this before you apply
This is a field seat, measured in the pipeline and revenue you create on the ground — not activities run or events attended. It's on-site in San Francisco and in the market regularly, in person, long days, high standards. You own outcomes end-to-end across verticals, which means when a motion isn't producing, finding and fixing it is yours — the targeting, the message, the channel, or the sales handoff. The best GTM here is built in the field and systematized fast, so the job is as much operational discipline and real-time problem solving as it is market instinct.
This is explicitly not a desk-only marketing role, and it isn't a place for rigid plans and long approval cycles. Almost no one takes it for insurance — they take it because owning go-to-market in the real world for a company growing ~100x, from early innings, is a rare seat. If owning outcomes in motion is the appeal, apply. If ambiguity is a deterrent, it won't get easier here.
Compensation & logistics
Salary: $135,000–$150,000, plus performance bonus and equity.
Location: On-site, San Francisco. Based here or willing to relocate.
Schedule: Monday–Friday, long days, in the building and in the market with the team.
Benefits
Uber commuter benefits
Meals provided — breakfast, lunch, and dinner
Snacks, drinks, and coffee stocked daily
Free gym membership
Health, dental, and vision insurance
Requirements
5+ years of experience in field marketing, growth, demand generation, sales, or a closely related GTM role
Proven experience launching or scaling new markets, verticals, or regions, ideally in B2B, SMB, or services-heavy industries
Strong track record of field-driven demand creation (events, partnerships, local campaigns, community-building, or direct customer engagement)
Comfortable working directly with sales teams and owning outcomes tied to pipeline and revenue, not just leads
Ability to translate qualitative customer insight into clear GTM playbooks and scalable processes
Experience working in fast-moving environments where priorities change quickly and execution matters more than polish
Strong written and verbal communication skills — able to synthesize what you're seeing in the field and clearly articulate what to do next
Willingness to be on-site in San Francisco and in the market regularly (events, customer visits, partner meetings)
Nice to have
Experience in construction, healthcare, med spas, manufacturing, or other regulated / traditional industries
Prior startup experience or exposure to early-stage GTM teams
Experience creating or collaborating on fast, native content (short-form video, social-first, meme-adjacent, or community-driven)
Familiarity with Overtime-style content — highly engaging, simple, high-signal storytelling designed to travel organically
A knack for spotting moments in the field (events, customer stories, wins, trends) and turning them into content that feeds demand gen and brand awareness
Comfort working with creators, internal teams, or lightweight tools to ship content quickly rather than perfectly
Process
People screen — fit and alignment
Lead screen — skills and judgment
Super day — how you operate in real time
To apply
Send your resume and one market, vertical, or partnership you launched — what was unproven before, what you built, and the pipeline or revenue it created.