About Base
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
About the Role
We're hiring a systems-minded operator to own and scale Base's door-to-door sales operations. Today that starts with our first D2D markets in Texas. Tomorrow it's a repeatable playbook that rolls into any new territory we enter.
This role sits at the intersection of field operations, sales operations, compliance, and performance analytics. You'll build the turf strategy, wire the lead routing engine, manage the compliance infrastructure, and own the reporting that tells us what's working and what isn't. You'll turn an early D2D motion into a scalable, repeatable channel. You'll work closely with sales leadership, inside sales, growth marketing, member experience, and product, with clear targets, full ownership, and the autonomy to build the systems the way they need to be built.
What You'll Do
Market rollout: Own the end-to-end market rollout process: turf mapping, permits, tech stack configuration, CRM plumbing, and field logistics. The goal is simple: the team can knock doors on day one in any new market and drive conversions.
Lead touting: Build and manage the engine that moves qualified door dispositions to inside sales or our self-serve checkout flow, with a speed-to-contact of under 5 minutes.
Turf strategy: Carve territories using deal data, utility boundaries, and market density. Enforce turf boundaries so D2D reps don't overlap with each other or with our inside sales pipeline.
Compliance and brand: Lock in municipal solicitation permits, knocking hour rules, do-not-knock lists, and approved door-facing materials for each market before reps hit the street.
Field logistics: Source, configure, and distribute tablets, mobile hotspots, field kits, branded materials, and enablement collateral, and ensure reps are trained and equipped before launch.
Performance analytics for D2D channel: Track rollout velocity, speed to contact, lead-to-enrollment conversion, cancellation rates, and compliance incidents. Translate data into clear recommendations.
Playbook development: Build repeatable processes that let Base roll out new D2D markets efficiently as the channel scales. Every launch should be faster than the last.
What You'll Bring
3-10 years of hands-on experience in sales operations, field operations, or enablement, ideally with direct ownership of performance targets in a high-growth or early-stage environment. D2D or outside sales ops experience is strongly preferred.
Track record of scaling a repeatable process from one market into multiple.
CRM fluency, particularly with HubSpot—complex workflows, custom properties, and automated routing rules. Experience integrating field apps (SalesRabbit, Spotio, Badger) with a CRM via API is a plus.
A compliance-first mindset and brand awareness. You understand that in regulated markets, a single permit lapse or an off-brand interaction at the door creates real legal and reputational risk. You build systems to prevent problems, not react to them.
Clear communicator. You can translate performance data into decisions, flag issues before they escalate, and keep cross-functional teams aligned without creating meetings about meetings.
Builder temperament. You don't wait for a spec. You see a gap, build the workflow, document it, and move on.
Comfortable getting hands dirty. Some weeks you're architecting the rollout playbook. Other weeks you're driving tablets to a new turf or debugging a workflow at 7am before the team hits doors.
Bonus: data fluency (SQL, BigQuery, Grafana, or similar) and the ability to turn field data into insights that inform next steps.
About the Team
The Sales team at Base is the bridge between a homeowner's initial interest and a ready-to-install battery system. The D2D field team takes our message directly into neighborhoods across Texas. We're the primary educators in the market, responsible for building trust with homeowners engaging with distributed energy for the first time. This team carries the volume goals for the company, and our operational efficiency directly determines how fast we can grow.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
Our Values
First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.