Experience: 3+ years
About the role
We're looking for a Founding Product Marketer to own how AthenaHQ shows up in the market. You'll improve the messaging foundation, lead launches, and create the assets that help customers get value fast and help Sales and CS close and retain. This is a hands-on role: you'll work directly with the founders and executive team and have real influence over how we grow.
This role is in-person and based in San Francisco.
What You Will Do
Own Product Marketing End-to-End
Develop and evolve positioning, messaging, and narrative
Maintain a crisp understanding of who we serve, why we win, and where we fit in the market
Lead Launches and Announcements
Plan launch strategy and timelines
Write and ship launch materials: release notes, blog posts, emails, in-app messaging, social copy
Partner with Product and Engineering to translate features into customer value
Drive Adoption with Customer Success
Define adoption goals and success metrics for new features
Create enablement and customer-facing materials that support rollout
Capture and distribute learnings from the field
Collect Use Cases and Voice of the Customer
Run customer interviews and synthesize insights
Build a use-case library, case studies, and reference stories
Turn insights into product feedback and roadmap inputs
Support Sales with Practical Enablement
Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance
Build objection-handling and FAQ resources grounded in real customer conversations
Partner on sales motions, messaging tests, and pipeline influence
Use AI to Move Faster and Create Better Work
Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production
Improve team workflows with repeatable prompts and lightweight automation
What We Are Looking For
5+ years in product marketing, B2B SaaS strongly preferred
Experience owning messaging and launches for products with both technical and non-technical users
Strong writing and storytelling across formats: web, email, decks, in-app
Ability to translate customer needs into crisp product value and vice versa
Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning
Strong project management; able to ship independently
Data-informed: you define success metrics and learn from outcomes
Nice to Have
First or early PMM hire experience
Building customer evidence: case studies, references, ROI stories
Familiarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas
Competitive positioning and category creation experience
What Success Looks Like in Your First 90 Days
A clear messaging framework the whole company uses
A repeatable launch process with templates and timelines
Core sales enablement assets: how-to's, objections, FAQ, landing pages and pitch narrative
A customer insights cadence with a lightweight use-case and quote repository
A strong cross-functional rhythm with Product ad Customer Success
Compensation
Base salary starting at $130k plus benefits, generous equity plan and PTO policy.
How to apply
Send your resume and a few examples of your work: a launch page, email, deck, blog post, enablement doc, or anything that shows how you think and write. Include a brief note on how you use AI day-to-day.
About AthenaHQ
Athena helps brands take control and grow on GenAI Search. Founded by a former Google Search product manager, Athena helps 300+ global customers such as SoFi, Coinbase, and Paperless Post drive traffic and activate GenAI as the fastest-growing growth channel.
We pride ourselves in a curiosity-first and AI-native culture. We have a team of former founders, indie hackers, MIT PhD, and D1 athletes.