Lifecycle Marketing Strategist

We’re financing the future of energy

Crux is the capital platform for the clean economy. We modernize capital raising and deployment for clean energy and critical infrastructure with solutions across advisory, investments, technology, and intelligence.

Our team of 95+ is composed of experts in energy, tax, finance, government, and technology. We have raised $77 million in capital from some of the best investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

An inflection point in American energy and manufacturing

Energy demand is growing for the first time in decades, driving an urgent need for more affordable and reliable electricity. More electricity requires new clean energy infrastructure and strong domestic supply chains for minerals and components — as well as large amounts of capital.

Traditional project financing is opaque, fragmented, and analog. At Crux, we’re changing that. Through unmatched insights and expertise, white-glove service, purpose-built tools, and risk underwriting, we power a more prosperous, clean, and secure energy future.

We are scaling quickly and looking for team members who are eager to combine deep expertise with an AI- and tech-forward mindset.

The Role

We’re hiring an Lifecycle Marketing Strategist to build and scale a high-impact email marketing engine that increases target account engagement and influences pipeline across Crux’s multi-product platform.

This role will own email strategy and execution across nurtures, campaigns, newsletters, and segmentation. You’ll play a critical role in our target account and ABM motion, ensuring email is a strategic lever for engagement, conversion, and revenue impact.

This role reports to the Growth Marketing Lead and partners closely with Marketing Operations, Product Marketing, and Field Marketing.

What you'll do

• Own email strategy across the funnel

• Build and optimize nurture programs across all of our different product lines

• Translate demand gen priorities into high-performing email campaigns

• Integrate email deeply into ABM programs for priority enterprise accounts

• Own campaign builds, workflow creation, dynamic content, and automation logic in HubSpot

• Maintain clean segmentation and database hygiene in partnership with Marketing Operations

• Ensure deliverability, compliance, and operational excellence

• Own reporting on engagement, segmentation performance, and pipeline influence

• Build and manage a structured A/B testing roadmap (subject lines, cadence, CTAs, content formats)

• Partner with RevOps to ensure accurate attribution and performance visibility

What you'll bring

• 3 – 5+ years of B2B or financial services email marketing experience

• Proven experience building and optimizing nurture programs in complex sales cycles

• Strong expertise in HubSpot (workflows, segmentation, reporting, automation)

• Experience supporting enterprise or target account marketing motions
  Analytical mindset with demonstrated ability to translate performance data into optimization strategies

• Experience with AI tools (ChatGPT, Claude, OpenClaw)

• Strong execution skills with attention to detail

What we bring

• Base Compensation: Base salary between between $110,000 - $140,000 depending on leveling, not including equity value or company wide bonus.

• Company wide bonus: $10,000 - $40,000 tied to revenue goals.

• Competitive equity in the form of stock options.

• Fully covered Employee Healthcare benefits, including partial dependent coverage.

• Remote-first company with optional offices in NYC and DC and quarterly team and company wide offsite meetings.

• $77mm venture capital raised, a phenomenal team, and mission driven work.

• Additionally, we have raised a $500mm debt facility from Nuveen, allowing us to co-invest and deploy our own capital in support of the clean economy.

Our values

Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun.

Build and improve rapidly: The thing we can best control is our pace of learning and pace of execution. We can’t control the market, regulators, or what competitors do. One of the best ways to move rapidly is to focus, and consistently ask ourselves if we are prioritizing the right things and executing them as best as possible.

Focus unremittingly on customers: Developers, manufacturers & their advisors are doing critical work to accelerate renewable energy development. Our obligation is to them first, and we must keep their needs front & center in everything we do.

Demonstrate ownership: We are all owners of Crux. This is our team, our company, our product and we show that to each other.

Convene a team that reflects the breadth of experiences in the country: We expect everyone to actively help us build a team where people of all backgrounds can thrive. This applies in hiring, people policies, how we interact - and connects closely with caring for each other.

We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.