Roles & Responsibilities:
For this Marketing role, the primary responsibility is to be accountable for marketing assistance and relevant tasks while provide support other marketing activities. The detailed responsibilities are:
- Social CRM Campaign Workflow: Design, build, and manage end-to-end campaign workflows within social CRM platforms synced, including audience targeting, content triggering, journey orchestration, and follow-up automation.
- Leads Generation & Qualification: Track and monitor inbound leads from marketing channels; maintain lead scoring models and qualification criteria to identify high-intent sellers and route qualified leads to seller nurturing team.
- Seller Segmentation & Campaign Support: Build and maintain seller segment lists based on product tags and engagement data; support marketing campaign outreach by providing targeted audience pools and personalized content recommendations.
- System Operations & Maintenance: Support day-to-day social CRM platform operations — account configuration, template management, tagging rules, data sync, and troubleshooting; document SOPs to ensure operational consistency and scalability.
- Results Tracking: Monitor social CRM metrics (follower growth, message open rates, menu click rates, conversion funnels) and produce regular reports with insights to optimize campaign effectiveness.
- Support various Marketing activities upon requests
Basic qualifications
- Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Industrial engineering, Information Systems, or a related field.- Strong written and verbal communication skills in English.
- Proficient in Excel with solid data handling skills (pivot tables, VLOOKUP, data cleaning).
- Detail-oriented with strong process execution skills and a sense of ownership.
- Ability to multitask and deliver under tight timelines in a fast-paced environment.
Preferred qualifications
- Familiarity with social CRM or marketing automation platforms- Basic knowledge of SQL or Python for data extraction and analysis.
- Experience with lead management, scoring models, or marketing funnel operations.
- Interest in B2B marketing, cross-border e-commerce, or marketing technology.
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