Paid Acquisition Manager

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your mission

We are looking for an experienced Paid Acquisition Manager to own and accelerate BlaBlaCar’s paid acquisition strategy in France across both BlaBlaCar and BlaBlaCar Bus.

You will be responsible for defining, executing and optimizing paid media strategies across multiple channels, including Search, Social and Display, with the objective of driving sustainable user acquisition and contributing to brand visibility.

As the owner of the French market, you will manage campaigns and budgets end to end, identify growth opportunities and translate performance insights into clear strategic recommendations. You will combine strong hands-on campaign management expertise with a broader understanding of business priorities, user behaviour and market dynamics.

You will work closely with Marketing, Data, Creative and Product stakeholders to develop testing roadmaps, improve acquisition efficiency and support the long-term growth of the French business.

Your Responsibilities

Paid Acquisition Strategy & Market Ownership

• Own the paid acquisition strategy and performance for France across BlaBlaCar and BlaBlaCar Bus.

• Define channel strategies, investment priorities and campaign plans based on business objectives, market dynamics and growth opportunities.

• Act as the key Paid Acquisition point of contact for the French market.

• Develop a strong understanding of local user behaviour, seasonality, competition and business priorities.

• Translate market and performance insights into actionable recommendations for Marketing, Product and business stakeholders.

• Ensure that global Paid Acquisition best practices are implemented while adapting strategies to the specific needs of the French market.

Campaign Management & Optimization

• Set up, manage and continuously optimize paid acquisition campaigns across platforms such as Google Ads, Meta, TikTok and other relevant channels.

• Own campaign performance from planning and activation through to optimization and evaluation.

• Manage and allocate budgets across channels, campaigns and business lines to maximize acquisition volume and efficiency.

• Monitor performance and budget pacing, anticipate risks and take corrective action when needed.

• Develop and execute structured testing roadmaps across creatives, audiences, bidding strategies, formats and landing pages.

• Identify opportunities to scale successful campaigns and improve underperforming areas.

Performance Analysis & Reporting

• Analyze campaign and business performance using acquisition, conversion and profitability metrics.

• Assess budget efficiency and marginal performance to support investment decisions.

• Build clear performance narratives and communicate results, risks and opportunities to relevant stakeholders.

• Provide regular forecasts and recommendations on budget allocation and expected performance.

• Partner with Data and Product teams to improve tracking, measurement and the understanding of acquisition incrementality.

Channel Development & Cross-functional Collaboration

• Lead the exploration and development of new paid acquisition channels, formats and targeting approaches.

• Contribute to full-funnel and brand-building initiatives when relevant to the French market.

• Partner with Creative teams to improve asset performance and develop channel-specific creative learnings.

• Collaborate with Product and Data teams on conversion optimization, landing-page performance and measurement topics.

• Share learnings and best practices with the wider Paid Acquisition team and contribute to the evolution of the global acquisition strategy.

Your Qualifications

• You have 3+ years of hands-on experience in paid acquisition or performance marketing, either in-house or within an agency.

• You have proven experience managing multi-channel campaigns and significant paid media budgets, with strong expertise in Google Ads and/or Meta Ads.

• You have strong analytical skills and can turn performance data into clear decisions and actionable recommendations.

• You are comfortable independently owning campaigns end to end, from planning and execution to testing, reporting and optimization.

• You can manage multiple priorities and collaborate effectively with Marketing, Data, Creative and Product stakeholders.

• You are fluent in French and professionally fluent in English.

Nice to have:

• Experience managing both web and app acquisition campaigns.

• Familiarity with tracking, attribution and analytics tools such as Google Tag Manager, Adjust and Tableau.

• Experience in a marketplace, travel, mobility or consumer technology environment.

What We Have to Offer:

• Hybrid position : 2 days at the office per week 

• 50% healthcare coverage (Alan)

• 4 additional weeks on top of legal maternity/paternity leaves

• Financial support for home office equipment

• Minimum 25 days holiday per year 

• Local meal plan policy (Swile card)

• 50% transportation paid (Forfait Mobilité Durable)

• Free unlimited carpooling & bus rides

• Personal growth via trainings, mentorship, and internal mobility programs

• Employee Stock ownership plan

• Regular team building events

• 1 day off per year to test our product

Hiring Process

• A 45-min video-call with Barbara Carnet, Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions

• A 45-min video-call with Benjamin Braconnier, Paid Acquisition Lead, to discuss the role in more depth

• A fully remote exercise to evaluate your hard skills, followed by a 60-min video-call with several Product and Marketing stakeholders

• A 30-min video-call with Caroline Wilsford, VP Growth to meet the team and get a feel for the broader Product organisation