You'll own how Luma brings its models to market for creators, brands, and studios: the positioning, the launches, and the first strategic partnerships that turn frontier research into tools people actually adopt. This is the Product Marketing Manager, Industry role.
Luma's industry GTM is early, so you'll be shaping the strategy and building the systems behind it, not running a mature function. It suits a strong executor and storyteller who's comfortable with ambiguity and cares about the craft and feel of creative tools. If you need an established playbook to run, this won't fit.
What You'll Own
Define and execute the go-to-market approach to launch and scale Luma's enterprise and studio partnerships globally.
Craft the narratives and positioning that turn research concepts into clear, market-defining stories.
Establish Luma's first strategic brand, agency, and studio partnerships and open up new creative use cases.
Partner with Product, Design, and Research to turn user and industry insight into product requirements.
Own end-to-end product launches, measured by market penetration and the real impact of the tools.
Build the marketing systems and collateral that let this scale.
First 90 Days
One way the first 90 could unfold.
Days 1–30 — Immerse & Diagnose: Learn the models, the creative verticals, and where Luma's story and GTM are strongest and weakest.
Days 30–60 — Ship & Validate: Own a launch or land a first strategic partnership, with positioning that lands in-market.
Days 60–90 — Scale & Systemize: Build the repeatable GTM systems and collateral behind enterprise and studio growth.
What You Bring
5+ years in product marketing or GTM, ideally in high-growth startups, creative software, or top-tier agencies.
A track record building GTM strategy from limited foundations and driving high-impact results with lean resources.
Impeccable taste and attention to the craft and feel of creative tools.
Exceptional communication and opinionated, compelling narratives that define new categories.
High agency and comfort operating autonomously in fast-paced, ambiguous environments.
Genuine enthusiasm for the creative potential of AI.
Nice to Have
Experience at high-growth generative AI startups (Runway, Pika, Midjourney) or creative software companies (Adobe, Figma, Canva).
Established networks in creative verticals (VFX, film, advertising, gaming, architecture).
A public portfolio or non-traditional background (creative director, artist, or designer moving into PMM) showing a passion for visual craft.
About Luma: Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.