The Shop Tab Project team is responsible for driving the performance of Flash Sale, one of the key traffic channels on TikTok Shop, to maximize overall Shop Tab engagement and GMV growth.
As an intern, you'll gain exposure to how large-scale e-commerce campaigns are planned and optimized through three key focus areas:
- Subsidy Strategy & Performance Optimization – Analyze the effectiveness of platform subsidies, optimize budget efficiency, and identify strategies that drive sustainable GMV growth and long-term user engagement.
- Deal Hunting & Seller Operations – Work with internal teams and sellers to source competitive deals, improve product assortment, and increase seller participation in Flash Sale campaigns.
- Key Assortment & Growth Initiatives – Support the identification and growth of high-potential products by leveraging Flash Sale and other platform initiatives, including new product launches, trending products, and cross-functional projects.
This internship offers hands-on experience in e-commerce strategy, campaign operations, data analysis, cross-functional collaboration, and seller ecosystem management, providing a strong foundation for anyone interested in marketplace growth and commercial operations.
As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests.
Applications are reviewed on a rolling basis, so we encourage you to apply early.
Responsibilities:
- Support the Flash Sale team in driving overall Flash Sale performance by assisting with resource planning, coordinating internal and external Flash Sale communications, and collaborating with cross-functional teams to ensure smooth campaign execution.
- Assist in monitoring and analyzing Flash Sale performance, including subsidy efficiency, GMV uplift, seller deal quality, and assortment performance, to identify growth opportunities and support data-driven decision making. Leverage dashboards, reporting tools, internal systems, and AI-powered tools to generate business insights and recommendations.
- Prepare regular performance reports, dashboards, and presentation materials to communicate key insights, campaign results, and business updates to internal stakeholders.
Minimum Qualifications:
- Currently pursuing an undergraduate degree in Business, Economics, Data Analytics, Statistics, Marketing, Computer Science, or related fields.
- Fluent English communication, both written and verbal.
- Strong communication and stakeholder management skills.
- Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
- Proficiency in Microsoft Excel or Google Sheets.
- Detail-oriented, proactive, and able to work in a fast-paced environment.
- Ability to learn quickly and manage multiple tasks simultaneously.
Preferred Qualifications:
- Familiarity with SQL, Tableau, Power BI, or other data visualization and analytics tools.
- Interest in growth strategy, user behavior analysis, and platform economics.
- Experience in project management, or strategy-related coursework/projects in school/work before.
- Can work with large datasets and performance analysis.
- Have knowledge of e-commerce, online marketplaces, digital marketing, or promotional campaigns is a plus.
- Knowledge of AI tools and their applications is a plus.
- Previous internship experience in e-commerce, technology, consulting, or business analytics is a plus.